GENRTR PROOF
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Start with GENRTR PROOF to validate your first ClosedUser Group activation and quickly deliver targeted proof of incremental DTC revenue.
FAQ
An additional, push-oriented sales channel through which we activate exclusive propositions within closed target groups (Closed User Groups), such as loyalty platforms, employer portals, banks, insurers, credit card issuers, etc. Sales occur via the brand's own webshop, ensuring the brand always directly owns the customer.
What exactly do you do? We combine consultancy with proposition development, placement via CUG partners, and daily execution and optimization. Everything is driven by commercial results, with transparent reporting.
A Closed User Group is a defined community of users with a shared interest, lifestyle, or intent. Within this environment, brands can offer exclusive products, deals, or experiences to a highly relevant target audience.
Unlike open marketplaces, GENRTR operates within closed, brand-safe communities where target audiences are already engaged around specific interests or themes. This allows brands to activate relevant offers without price pressure, competition, and the noise of the open web.
No. We do not buy media (no SEA/SEO/display/social). We provide consultancy, develop CUG-proof propositions, and distribute through our exclusive Closed User Group network. Some partners work with a setup fee or a marketing contribution.
No. We operate completely stand-alone and complementarily. There is no overlap with media buying; therefore, no channel conflict.
It is an additional push channel, complementing your existing media mix. It provides access to high-quality, closed communities with strong purchase intent.
GENRTR currently enables brands to reach over 70 million shoppers within reliable, GDPR-compliant community environments across Europe.
GENRTR works exclusively with reliable publishers and authenticated communities. This ensures brand activations always appear in safe, controlled networks.
Yes. GENRTR operates entirely within GDPR-compliant and privacy-secure environments. No personal data is traded or shared, and all activations take place within trusted publisher ecosystems.
Supplement your market package with one of our service packages. The price per market is the base price. Each service package is an addition to the previous package. Prices are exclusive of VAT.
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When the portfolio grows and multiple communities or propositions are activated, GENRTR GROWTH brings offers, audiences and activation layers together in one scalable programme.
Additional services compared to PROOF:
Active management of up to 10 CUG partners
1 flash deal per quarter
Copywriting & visual support
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GENRTR MOMENTUM is designed for market introductions, major product launches or strategic repositioning, where deeper integration, greater volume and maximum community power are needed.
Additional services compared to GROWTH:
Bi-weekly performance call
Unlimited onboarding of potential CUGs
Strategic annual plan per market
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GENRTR DOMINANCE is chosen when scale, customisation or commercial ambition go beyond standard frameworks, with multi-country roll-outs, exclusive partnerships and a fully tailored PNC infrastructure.
Additional services compared to MOMENTUM:
Weekly call at country or EU level
Unlimited flash deals per year
Dedicated Partnership Director