Corendon and STROOM launch strategic partnership for international expansion

Corendon has announced a strategic partnership with media and performance agency STROOM for the tour operator's international expansion. The partnership initially focuses on the German market, where Corendon is launching campaigns this month.

Closed User Group Marketing as a growth strategy

The collaboration revolves around GENRTR's Partnership proposition: Closed User Group (CUG) Marketing. A CUG is a private group of customers with access to a unique online environment via personal login, such as loyalty platforms, savings programs, and employee associations.

Upon launch, STROOM's partnership team is establishing five new collaborations with various CUG partners in Germany. These CUG partners offer their German members an exclusive discount on Corendon package holidays.

Additionally, temporary flash deals with special offers to sunny destinations like Egypt, Turkey, and Curaçao will be highlighted for each CUG partner.

“Corendon's ambitious vision aligns perfectly with STROOM's strategic strength. We are energetically supporting Corendon in the next growth phase of their brand in this complex and competitive market,” says Auke Boersma, Chief Commercial Officer at STROOM.

International Ambition‍

Corendon is expanding its horizons internationally, with Germany as the first step. In the German market, the Dutch tour operator currently has little brand recognition.

“Germany is a huge and competitive market, but precisely there lies a great growth opportunity for Corendon. It's a market where we confidently showcase our distinctive capabilities. With STROOM, we are strengthening our commercial power and quickly reaching target groups that perfectly match our proposition. This is an important step in our international expansion strategy — and we are just getting started.” — Martin de Boer, Commercial Director Corendon.

About Corendon

‍Corendon is a leading tour operator, airline, and hotel chain active in the Netherlands, Belgium, Sweden, Denmark, and Germany. Annually, they arrange holidays for over 900,000 travelers to sunny destinations within and outside Europe. The company also includes the brands GOfun, Stip Reizen, and By June. Corendon Hotels & Resorts offers top accommodations in the Netherlands, Turkey, and Curaçao. Corendon is known for competitive prices, a no-nonsense approach, and years of travel experience.